Why GistMD Is Not an App — And Why That Matters

Healthcare is full of well-meaning digital tools that often fail to reach patients. We’ve all seen it: a hospital or pharma partner rolls out a new app, only to watch the adoption funnel collapse. Patients must download an app, register, set up passwords, fill in forms—before they can access anything of value. At each step, the drop-off grows. By the time the app is actually used, only a fraction of patients remain.

GistMD was designed to address this issue.

🚫 No Apps. No Passwords. No Friction.

GistMD is not an app. It’s a link-based digital platform. Patients receive a secure link via SMS or email—sent directly from their care team at a relevant moment in their journey. With one tap, they can immediately access interactive, personalized educational content.

No installation. No app store. No barriers.

📲 Immediate Access, Personalized to the Patient

When patients open their link, they see content in their language, tailored to their specific condition, and relevant to their age, culture, and procedure.

• A patient preparing for a colonoscopy sees prep guidance in plain language.

• A cardiac surgery patient receives interactive recovery videos with tailored risk information.

• A diabetic patient receives lifestyle-adjusted content that addresses their medication, diet, and cultural context, tailored to their specific needs.

This “just-in-time” delivery—triggered by EHR events, surgical scheduling, or hospital discharge—means the correct information arrives at the right moment.

🔑 Eliminating the Registration Barrier

App funnels lose 30–50% of patients at the registration stage. People get stuck on forgotten passwords, long data forms, or unclear instructions.

GistMD avoids this entirely. Patients only confirm minimal demographics (e.g., language, age) to optimize personalization. That’s it.

Result: In GistMD programs, more than 90% of patients who receive a link successfully access the content, compared to 50–70% drop-offs in app-based funnels.

📈 Proven Higher Engagement

Because access is frictionless, engagement is dramatically higher:

• 27% increase in satisfaction and view rates after patient-focused UX improvements.

• Achieved 60% better adherence in colonoscopy preparation compared to standard practice, resulting in fewer cancellations and repeat procedures.

• 50% reduction in no-shows for diagnostic procedures (Israel pilot, 2024).

• 22% increase in test scheduling rates in GI programs, driven by patient confidence after education.

• Patients report higher understanding and lower anxiety, translating into better medication compliance and stronger trust in their providers.

This isn’t theory—it’s real-world performance inside health systems.

🏥 Designed for Provider Workflows

GistMD integrates directly into EHRs and clinical workflows. A surgeon scheduling a procedure or a nurse discharging a patient can trigger the automatic delivery of tailored education.

Patients don’t need to “go find the app”—the app finds them, right when it matters most.

🌍 Why This Matters

In chronic disease management and perioperative care, where adherence gaps result in hundreds of billions of dollars in avoidable costs globally, every percentage point of patient engagement matters.

Traditional apps put unnecessary friction between patients and the care they need. GistMD’s link-based approach bypasses these hurdles, enabling it to reach patients at scale and keep them engaged.

✅ The Bottom Line

This is why GistMD isn’t “another app.” It’s a new model of digital health delivery—frictionless, personalized, and built for measurable impact.