I don’t care about GistMD’s sales. That’s not what I care about. What I care about is that every patient with fecal occult blood does a colonoscopy. That’s what I care about. [I care] that every patient with a positive pap smear does a colposcopy. Because I know what happens to those who don’t.
Prof. Ronni Gamzu, CEO of the Tel Aviv Medical Center (Ichilov)
The Artist’s Studio display provided a window into the knowhow behind our products. It walked visitors through the entire production process: script, storyboard, character design, background design, and scene animation. Each stage was demonstrated in augmented reality (AR), which visitors experienced using their smartphones. At the end of the tour visitors were invited to put together their own personalized video using a demo administration module displayed on a large touchscreen.