Gist's Mission
Whenever patients, anywhere in the world, need to obtain, read, understand and use healthcare information in order to make appropriate health decisions and follow instructions for treatment, they will be empowered by Gist's personalized tools.
gist
The most important pieces of information about something
Oxford English Dictionary
Challenge
Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs.
Solution
Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform that enables highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.
Our Platform
Gist's proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and the recovery process. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices.
A Personalized Animated Video

Uses metaphors and analogies to help understanding of complex medical conditions and terms
Simple, personalized, and in the patient's native language
Reduces patient anxiety and stress
Accessible to patients and their families throughout their journey
A solution for every setting
Gist's personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.
Meet Our Team
Gist’s executive team has extensive experience in leading both private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in the fields of medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.

Dan Rolls
Founder and CEO

Amir Beker, PhD
Chairman and CTO

Prof. Ori Rogowski
Board Member and Chief Medical Officer
Director, Internal Medicine C,
Tel Aviv Medical Center

Prof. Idit Matot
Chief Medical Advisor, Anesthesiology
Director, Anesthesia, Pain and Intensive Care Division, Tel Aviv Medical Center

Orit Neudorfer, MD
Board Member & Chief Research Officer
Director, Clalit Dizengoff Child Health Center

Lilach Bivas
Operations Officer

Noam Kalina
Chief Customer Officer

Prof. Shmuel Banai
Chief Medical Advisor, Cardiology
Director, Cardiology Division, Tel Aviv Medical Center

Elinor Karni
Lead UI/UX

Adam Einfeld
Art Director

Adi Lavon
Animator

Prof. Anat Loewenstein
Chief Medical Advisor, Opthamology
Director, Ophthalmology Department, Tel Aviv Medical Center

Aviva Shemer
Marketing Manager

Bat Zion Shachar, MD
Medical Advisor, Gynecology
Attending, Gynecology and Obstetrics, Maccabi Healthcare Services

Daniel Nave, PhD
Anthropologist

Prof. Fahed Hakim
Chief Medical Advisor, Pediatrics
Director, Nazareth Hospital EMMS

Daniel Stocki, MD
Medical Advisor, Anesthesiology
Director, Paediatric Acute and Chronic Pain Clinic,
Tel Aviv Medical Center
Daniella Benaim
Community Manager

Didi Remez
Marketing Communications Manager

Prof. Jacob Glazer
Chief Health Economics Advisor
Professor of Economics, Coller School of Management,
Tel Aviv University
Dita Golan Hadari
Medical Advisor, Nursing
Registered Nurse, Certified Midwife & Certified Breasfeeding Consultant

Isaac Sinai, MD
Medical Advisor, Anesthesiology
Resident, Anesthesia Department, Tel Aviv Medical Center
Nehama Karpol Burak
Psychologist

Avi Yaron
Healthcare Development Advisor
Co-founder & General Partner, HealthYA Ventures Lab

Ofer Havakuk, MD
Medical Advisor, Cardiology
Attending, Cardiology Division, Tel Aviv Medical Center

Saar Bar Oz
Lead Developer

Yaron Connelly
Sociologist

Eran Wagner
Strategic Growth Advisor
Co-Founder and Managing Partner, i3 Equity Partners

Ziv Nir, MD
Score Composer
Alon Yeger
Developer

Ariel Gorlik
Developer

Limor Beker
Strategic Growth Advisor
Managing Director, Hamilton Lane
Ilai Zuberman
Developer

Liora Shilman
Director

Noa Segal
Animator
Nursing Division, Tel Aviv Medical Center
Noya Mizrahie
Animator
Sabrina Seriol
Animator
