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Tal Barazi
Developer

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Rotem zeitler
Animator

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Alon Neudorfer
Video Editor

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Nursing Division, Tel Aviv Medical Center

gist

The most important pieces of information about something

Oxford English Dictionary

Challenge

Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs. 

Solution

Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform that enables a highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.

 
 
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Uses metaphors and analogies to help understanding of complex medical conditions and terms

Simple, personalized, and in the patient's native language

Reduces patient anxiety and stress

Accessible to patients and their families throughout their journey

A solution for every setting

Gist's personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.

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Meet Our Team

Gist’s executive team has extensive experience in leading both private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in the fields of medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.

 
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Dan Rolls
Founder and CEO

Noam Kalina
Chief Business Officer

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Prof. Ori Rogowski
Board Member and CMO

Director, Internal Medicine C,

Tel Aviv Medical Center

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Prof. Idit Matot
Chief Medical Advisor, Anesthesiology

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Director, Anesthesia, Pain and Intensive Care Division, Tel Aviv Medical Center

Lilach Bivas
VP Operations

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Director of Clalit Child Health Center

Orit Neudorfer, MD
Board Member & Chief Research Officer

Saar Bar Oz

Lead Developer

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Prof. Gustavo S. Mesch

Chief Advisor, Social Health Information

Rector Emeritus, University of Haifa

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Elinor Karni
UI/UX and Product Design Manager

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Adam Einfeld

Art Director

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Adi Lavon

Animator

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Prof. Shmuel Banai
Chief Medical Advisor, Cardiology

Director, Cardiology Division, Tel Aviv Medical Center

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Director, Paediatric Acute and Chronic Pain Clinic, Tel Aviv Medical Center

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Daniel Stocki, MD

Medical Advisor, Anesthesiology

Aviva Shemer
Strategy and Patient Experience

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Daniel Nave, PhD
Anthropologist

Prof. Anat Loewenstein

Chief Medical Advisor, Opthamology

Director, Ophthalmology Department, Tel Aviv Medical Center

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Resident, Anesthesia Department, Tel Aviv Medical Center

Isaac Sinai, MD
Medical Advisor, Anesthesiology

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Daniella Benaim

Community Manager

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Didi Remez
Marketing Communications Manager

Prof. Yariv Yogev
Chief Medical Advisor, Obstetrics and Gynecology

Director, Lis Maternity and Women's Hospital,

Tel Aviv Medical Center

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Attending, Cardiology Division, Tel Aviv Medical Center

Ofer Havakuk, MD
Medical Advisor, Cardiology

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Dr. Michal Roll
Business Development Consultant

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Nehama Karpol Burak
Psychologist

Prof. Fahed Hakim

Chief Medical Advisor, Pediatrics

Director, Nazareth Hospital EMMS

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Dr. Amir beker
Digital Health and Medical Technologies Consultant

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Maayan Konigstein, MD
Medical Advisor, Catheterization

Attending, Cardiology Division, Tel Aviv Medical Center

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Yaron Connelly
Research and Data Analysis

Prof. Einat Even Sapir 
Chief Medical Advisor, Nuclear Medicine

Director, Institute for Nuclear Medicine, Tel Aviv Medical Center

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Registered Nurse, Certified Midwife & Certified Breasfeeding Consultant

Dita Golan Hadari
Medical Advisor, Nursing

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Adi Halevi
Implementation Manager

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Ariel Gorlik

Developer

Prof. Zaza Iakobishvili 
Chief Medical Advisor

Director, Community Cardiology, Tel-Aviv District, Clalit Health Services

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Yonatan Zalk
Animator

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David Chikli
Developer

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Noa Segal

Animator

Professor of Economics, University of Warwick and Tel Aviv University

Prof. Jacob Glazer

Chief Health Economics Advisor

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Yonatan Novik
Sound Designer

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Sabrina Seriol

Animator

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Bat Zion Shachar, MD

Medical Advisor, Gynecology

Attending, Gynecology and Obstetrics, Maccabi Healthcare Services

Avi Yaron

Healthcare Development Advisor

Co-founder & General Partner, HealthYA Ventures Lab

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Yara Hitti
BI Analyst

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Noam Venturero

Animator

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Oded Hesseg
Animator

Eran Wagner

Strategic Growth Advisor

Co-Founder and Managing Partner, i3 Equity Partners

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Michal Barski

Developer

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Chen Wolf

Animator

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Adi Mazor
Screenwriter

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Dr. Ilan Cohn
Patent Editor

Founding Partner at

Cohn, de Vries, Stadler & Co.

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Daniel Feld
EU Project Manager

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Ziv Nir, MD
Score Composer

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Niv Amos
Developer

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Limor Beker

Strategic Growth Advisor

Managing Director, Hamilton Lane

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Prof. Carolyn Weiniger, MD
Medical Advisor, Obstetric Anesthesiology 

Director, Obstetric Anesthesiology, Tel Aviv Medical Center

Liat Deutsch, MD
Medical Advisor, Gastroenterology

Head of the clinical nutrition service, Department of Gastroenterology & Liver diseases, Tel Aviv Medical Center

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Roni Lotan, PhD
Research Manager and Gastroenterology Lead

Prof. Jehonathan H. Pinthus
Chief Medical Advisor, Urology

Professor of Medicine, McMaster University

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Adir Digmi
Developer

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Yana Voronkova
Animator

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Shauli Kraus
Developer

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A Personalized Animated Video

Our Platform

Gist's proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and the recovery process. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices.

Gist's Mission

Whenever patients, anywhere in the world, need to obtain, read, understand and use healthcare information in order to make appropriate health decisions and follow instructions for treatment, they will be empowered by Gist's personalized tools. 

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Asaf Lev
Product development

Zahava Manvich Barda
Implementation Manager

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Omer Nurelian
Animator

Hadas Rishony
Implementation Team

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Ben Goldberg 
Co-Founder

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Camille Moradian
Marketing Communications

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