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Tal Barazi
Developer

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Rotem zeitler
Animator

Boris Pustilnik
Designer

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gist

The most important pieces of information about something

Oxford English Dictionary

Challenge

Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs. 

Solution

Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform that enables highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.

 
 
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Uses metaphors and analogies to help understanding of complex medical conditions and terms

Simple, personalized, and in the patient's native language

Reduces patient anxiety and stress

Accessible to patients and their families throughout their journey

A solution for every setting

Gist's personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.

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Meet Our Team

Gist’s executive team has extensive experience in leading both private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in the fields of medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.

 
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Dan Rolls
Founder and CEO

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Amir Beker, PhD
Chairman and CTO

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Prof. Ori Rogowski
Board Member and CMO

Director, Internal Medicine C,

Tel Aviv Medical Center

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Prof. Idit Matot
Chief Medical Advisor, Anesthesiology

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Director, Anesthesia, Pain and Intensive Care Division, Tel Aviv Medical Center

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Orit Neudorfer, MD

Board Member & Chief Research Officer

Director of Clalit Child Health Center

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Lilach Bivas

Operations Officer

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Noam Kalina

Chief Customer Officer

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Prof. Shmuel Banai

Chief Medical Advisor, Cardiology

Director, Cardiology Division, Tel Aviv Medical Center

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Elinor Karni

Lead UI/UX 

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Adam Einfeld

Art Director

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Adi Lavon

Animator

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Prof. Anat Loewenstein

Chief Medical Advisor, Opthamology

Director, Ophthalmology Department, Tel Aviv Medical Center

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Aviva Shemer
Strtegy and Patient Experience

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Bat Zion Shachar, MD

Medical Advisor, Gynecology

Attending, Gynecology and Obstetrics, Maccabi Healthcare Services

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Daniel Nave, PhD
Anthropologist

Director, Lis Maternity

and Women's Hospital,

Tel Aviv Medical Center

Prof. Yariv Yogev
Chief Medical Advisor, Obstetrics and Gynecology

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Daniel Stocki, MD

Medical Advisor, Anesthesiology

Director, Paediatric Acute and Chronic Pain Clinic,

Tel Aviv Medical Center

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Daniella Benaim

Community Manager

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Didi Remez

Marketing Communications Manager

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Prof. Fahed Hakim

Chief Medical Advisor, Pediatrics

Director, Nazareth Hospital EMMS

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Dita Golan Hadari
Medical Advisor, Nursing

Registered Nurse, Certified Midwife & Certified Breasfeeding Consultant

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Isaac Sinai, MD
Medical Advisor, Anesthesiology

Resident, Anesthesia Department, Tel Aviv Medical Center

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Nehama Karpol Burak
Psychologist

Director, Institute for Nuclear Medicine, Tel Aviv Medical Center

Prof. Einat Even Sapir 
Chief Medical Advisor, Nuclear Medicine

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Ofer Havakuk, MD
Medical Advisor, Cardiology

Attending, Cardiology Division, Tel Aviv Medical Center

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Maayan Konigstein
Medical Advisor, Catheterization

Attending, Cardiology Division, Tel Aviv Medical Center

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Yaron Connelly
Research and data analyst

Prof. Jehonathan H. Pinthus
Chief Medical Advisor, Urology

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Professor of Medicine, McMaster University

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Ziv Nir, MD

Score Composer

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Yonatan Novik
Sound Designer

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Ariel Gorlik

Developer

Prof. Jacob Glazer

Chief Health Economics Advisor

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Professor of Economics, University of Warwick and Tel Aviv University

Oryan Ventura

Product Design & Animator

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Liora Shilman

Director

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Noa Segal

Animator

Co-founder & General Partner, HealthYA Ventures Lab

Avi Yaron

Healthcare Development Advisor

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Orit Mendelson
Animator

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Sabrina Seriol

Animator

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Limor Kaptzoon
Planning and execution of organizational projects

Co-Founder and Managing Partner, i3 Equity Partners

Eran Wagner

Strategic Growth Advisor

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Or Levi
Animator

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Noam Venturero

Animator

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Oded Hesseg
Animator

Managing Director, Hamilton Lane

Limor Beker

Strategic Growth Advisor

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Michal Barski

Developer

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Chen Wolf

Animator

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Einav Mshelh
Designer

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Nursing Division, Tel Aviv Medical Center

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Adi Halevi
Implementation Manager

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Daphna Rennret
Implementation Manager

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Niv Amos
Developer

Founding Partner at

Cohn, de Vries, Stadler & Co.

Dr. Ilan Cohn
Patent Editor

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Prof. Carolyn Weiniger, MD
Medical Advisor, Obstetric Anesthesiology 

Director, Obstetric Anesthesiology, Tel Aviv Medical Center

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Saar Bar Oz

Lead Developer

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Roni Lotan, PhD
Research Manager and Gastroenterology Lead

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Director, Community Cardiology, Tel-Aviv District, Clalit Health Services

Prof. Zaza Iakobishvili 
Chief Medical Advisor

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Guy Kazari
Designer

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A Personalized Animated Video

Our Platform

Gist's proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and the recovery process. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices.

Gist's Mission

Whenever patients, anywhere in the world, need to obtain, read, understand and use healthcare information in order to make appropriate health decisions and follow instructions for treatment, they will be empowered by Gist's personalized tools.