The most important pieces of information about something

Cambridge dictionary



1 Billion

Patients are hospitalized worldwide each year

50 Million

Healthcare workers provide services worldwide

$3.25 Million

Cost per hospital associated with low HL

Patients with poor health literacy

A stressed mindset alters health-related outcomes

>   Poor Health Outcomes

>   Number of Visits

     Up to 50% more

>   Number of Days in Hospital

     Up to 35% more

>   Costs related to use

     of healthcare services

     Up to 20% more


Personalized videos changing the patient’s mindset

The gist recombination engine generates thousands of unique tailor-made animated videos about a patient’s medical condition & procedure



The patient perspective

  • A friendly, personalized and interactive animated video

  • Uses metaphors & analogies to explain complex conditions and medical terms

  • ’Speaks’ the patient’s language

  • Culturally sensitive

  • Reduces stress and increases
    sense of control

The health-care provider perspective

  • User-friendly with an intuitive user interface

  • Replaces the need to explain the same things over and over every day

  • Helps overcome communication and language barriers

  • Higher Efficiency: saves time and effort

The department / hospital perspective

  • Increases patient satisfaction and gets better care outcome

  • Reduces cost: a mid-sized hospital spends an additional $3.25 million covering the costs associated with low health literacy

  • Manages patient education efforts

  • Traceable evidence for patient guidance



Prof. Ori Rogowski, Co Founder, CMO

An expert in internal medicine and head of the Internal Medicine Department at Tel Aviv Medical Center.  Prof. Rogowski is the founder and medical and professional director of Salus.  

Dan Rolls, Founder, CEO

Founder & CEO:  A serial entrepreneur, 

committed to promoting human health and well-being. A member of the Israeli MoH committee for patient engagement. 

Rolls filed six patents in the field of personalized medicine.

Dr. Amir Beker, Co Founder, CTO

 Founder & Chairman of BSP Medical, head of 8400 AI in Health-tech initiative, seasoned health-tech entrepreneur, physics Ph.D., expertise in AI & ML.

Dr. Orit Neudorfer, Business Developer

Physician with rich clinical experience, research and drug development background

Dr. Daniel Nave, Engagment Manager

Teaching anthropology in Bar-Ilan

University & environmental studies in Tel-Aviv University. Ph.D. in anthropology. Expertise in cross-cultural ways of knowing & cross cultural approaches to healing. 

Nehama Karpol Burak

Advisory Board Member, is a psychologist

and social activist. For the past three

decades, Ms. Burak has led Mashave

Enosh, an executive recruitment and human resources firm.

Yaron Connelly

A social researcher that focuses on a

variety of fields relating to Israeli society.

Nowadays, Yaron is a Ph.D. Student in

Sociology at the University of Haifa, and

he is a lecturer and active researcher in

the field of Health Policy,

Lilach Bivas, Project Manager

Project and customer management, PR and production. For more than 15 years, Lilach has managed projects of various scopes, both in the public and third sectors (NGOs).

Oryan Ventura, Animator

An animator and project manager, graduated from the Bezalel academy of art and design. Her graduation film won several prizes from festivals around the world. For the past 20 years she has been animating & supervising animated

shorts, series and commercials.

Adam Einfeld, Animator

Animator, Illustrator & UX/UI designer. He has been working for over 10 years in the

industry producing animation and design

for advertising, music videos, children's

television, app design & much more!

Adam Eliezerov, Developer

An entrepreneurial developer. Created and

launched a few viral mobile apps and is now dedicated to revolutionising the healthcare experience at Gist

Elinor Karni, Designer

Art Director & UX/UI manager.

B.Degree in visual communication design from H.I.T, Holon institute of technology.

For over 10 years, she has owned a creative studio 'Overall', which specializes in branding, design for digital and print products, web and applications.

Maya Cohen, Designer

Industrial, Product and UI/UX designer.
Graduated from Shenkar academy of Engineering, Design and Art, and the Accelerating Creative Talents Accelerator by Shenkar’s Innovation Center. She has been working as a product designer for over 9 years, specializes in user experience, productivity, usability and iterating products that serves user needs.

Gal Solomon, Developer

Accredited Java developer, Wanting to help Gist create a better experience for every patient across the world.



All rights reserved to Gistmd

  • Facebook
  • LinkedIn