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Tal Barazi
Developer

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Rotem zeitler
Animator

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Tomer Haina
Developer

Prof. Gustavo S. Mesch

Chief Advisor, Social Health Information

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Rector Emeritus, University of Haifa

gist

The most important pieces of information about something

Oxford English Dictionary

Challenge

Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs. 

Solution

Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform that enables a highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.

ABOUT
PRODUCT

reduction in preoperative meetings

55%

50%

drop in outpatient no-shows 

60%

improvement in colonoscopy bowel preparation adherence

22%

 improvement in screening test scheduling activation

80%

decrease in Workload for Medical Staff

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A solution for every setting

Gist's personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.

Meet Our Team

Gist’s executive team has extensive experience in leading both private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in the fields of medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.

The Team
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Dan Rolls
Founder and CEO

Noam Kalina
Chief Business Officer

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Prof. Ori Rogowski
Board Member and CMO

Director, Internal Medicine C,

Tel Aviv Medical Center

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Prof. Idit Matot
Chief Medical Advisor, Anesthesiology

Director, Anesthesia, Pain and Intensive Care Division, Tel Aviv Medical Center

Lilach Bivas
VP Operations

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Director of Clalit Child Health Center

Orit Neudorfer, MD
Board Member & Chief Research Officer

Saar Bar Oz

Lead Developer

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Demetria M. McNeal, PhD, MBA, CPTD

Chief Advisor for Health Equity Associate Director

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Elinor Karni
UI/UX and Product Design Manager

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Daniella Benaim
Community Manager

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Adi Lavon
Animation Studio Manager

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Prof. Shmuel Banai
Chief Medical Advisor, Cardiology

Director, Cardiology Division, Tel Aviv Medical Center

Director, Paediatric Acute and Chronic Pain Clinic, Tel Aviv Medical Center

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Daniel Stocki, MD

Medical Advisor, Anesthesiology

Aviva Shemer
Strategy and Patient Experience

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Nehama Karpol Burak
Psychologist

Prof. Anat Loewenstein

Chief Medical Advisor, Opthamology

Director, Ophthalmology Department, Tel Aviv Medical Center

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Resident, Anesthesia Department, Tel Aviv Medical Center

Isaac Sinai, MD
Medical Advisor, Anesthesiology

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Ofer Havakuk, MD
Medical Advisor, Cardiology

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Maayan Konigstein, MD
Medical Advisor, Catheterization

Prof. Yariv Yogev
Chief Medical Advisor, Obstetrics and Gynecology

Director, Lis Maternity and Women's Hospital,

Tel Aviv Medical Center

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Lia Vassileva
Developer

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Adi Halevi
Project Manager

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Orpaz Morgenstern
Administretive Officer

Prof. Fahed Hakim
Chief Medical Advisor, Pediatrics

Director, Nazareth Hospital EMMS

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Yonatan Zalk
Animator

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Adi Matzner
Product Designer

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Daniel Nave, PhD
Anthropologist

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Prof. Zaza Iakobishvili 
Chief Medical Advisor

Director, Community Cardiology, Tel-Aviv District, Clalit Health Services

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Yonatan Novik
Sound Designer

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Sabrina Seriol

Animator

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Bat Zion Shachar, MD

Medical Advisor, Gynecology

Attending, Gynecology and Obstetrics, Maccabi Healthcare Services

Professor of Economics, University of Warwick and Tel Aviv University

Prof. Jacob Glazer

Chief Health Economics Advisor

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Omer Nurelian
Animator

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Noam Venturero

Animator

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Oded Hesseg
Animator

Avi Yaron

Healthcare Development Advisor

Co-founder & General Partner, HealthYA Ventures Lab

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Daniela Lavon
Video Editor

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Chen Wolf

Animator

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Adi Mazor
Screenwriter

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Limor Beker

Strategic Growth Advisor

Managing Director, Hamilton Lane

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Yara Hitti
BI Analyst

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Shir Menashe
Implementation Team

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Roey Uday
Behavioral Scientist
& Analytics Lead

Eran Wagner

Strategic Growth Advisor

Co-Founder and Managing Partner, i3 Equity Partners

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Prof. Carolyn Weiniger, MD
Medical Advisor, Obstetric Anesthesiology 

Director, Obstetric Anesthesiology, Tel Aviv Medical Center

Liat Deutsch, MD
Medical Advisor, Gastroenterology

Head of the clinical nutrition service, Department of Gastroenterology & Liver diseases, Tel Aviv Medical Center

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Zahava Manvitch Barda
Product Operation Manager

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Prof. Einat Even Sapir 
Chief Medical Advisor, Nuclear Medicine

Director, Institute for Nuclear Medicine, Tel Aviv Medical Center

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Our Platform

Gist's proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and the recovery process. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices.

Gist's Mission

Whenever patients, anywhere in the world, need to obtain, read, understand and use healthcare information in order to make appropriate health decisions and follow instructions for treatment, they will be empowered by Gist's personalized tools. 

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Liya Grafi
Project Manager

Lital Meirzade

Project Manager

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Daniel Dror
Developer

Amir Lerman, MD
Ch
ief Medical Advisor, Cardiology

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Director of the Cardiovascular Research Center at Mayo Clinic

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Nursing Division, Tel Aviv Medical Center

Proud To Collaborate With

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Kinneret Netanel
Product Designer

Tzahiel Cohen

Developer

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Dr. Roey Eldor
Ch
ief Medical Advisor, Diabetes

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Director, Diabetes Unit, Tel Aviv Medical Center

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