gist
The most important pieces of information about something
Oxford English Dictionary
Challenge
Low levels of health literacy and patient engagement are associated with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, and higher hospitalization costs.
Solution
Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, we’ve developed a platform that enables a highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.
reduction in preoperative meetings
55%
50%
drop in outpatient no-shows
60%
improvement in colonoscopy bowel preparation adherence
22%
improvement in screening test scheduling activation
80%
decrease in Workload for Medical Staff

A solution for every setting
Gist's personalized patient engagement platform provides a flexible framework for bridging communication gaps between patients and healthcare providers across the full spectrum of clinical and regulatory situations. The platform’s modular architecture and SaaS-based use model make it highly adaptable to varied parameters on the national, healthcare facility, patient routine, and individual patient levels.
Meet Our Team
Gist’s executive team has extensive experience in leading both private and public health-tech companies with a strong focus on personalized medicine. The team is supported by a multidisciplinary group of top experts in the fields of medicine, artificial intelligence and machine learning, health policy, animation and visual communication, anthropology, and psychology.

Dan Rolls
Founder and CEO
Noam Kalina
Chief Business Officer


Prof. Ori Rogowski
Board Member and CMO
Director, Internal Medicine C,
Tel Aviv Medical Center

Prof. Idit Matot
Chief Medical Advisor, Anesthesiology
Director, Anesthesia, Pain and Intensive Care Division, Tel Aviv Medical Center

Elinor Karni
UI/UX and Product Design Manager

Daniella Benaim
Community Manager

Adi Lavon
Animation Studio Manager

Prof. Shmuel Banai
Chief Medical Advisor, Cardiology
Director, Cardiology Division, Tel Aviv Medical Center
Director, Paediatric Acute and Chronic Pain Clinic, Tel Aviv Medical Center

Daniel Stocki, MD
Medical Advisor, Anesthesiology
Aviva Shemer
Strategy and Patient Experience


Roni Lotan, PhD
Research Manager and Gastroenterology Lead
Prof. Anat Loewenstein
Chief Medical Advisor, Opthamology
Director, Ophthalmology Department, Tel Aviv Medical Center


Resident, Anesthesia Department, Tel Aviv Medical Center
Isaac Sinai, MD
Medical Advisor, Anesthesiology

Ofer Havakuk, MD
Medical Advisor, Cardiology

Nehama Karpol Burak
Psychologist
Prof. Yariv Yogev
Chief Medical Advisor, Obstetrics and Gynecology
Director, Lis Maternity and Women's Hospital,
Tel Aviv Medical Center

Noa Segal
Animator

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Maayan Konigstein, MD
Medical Advisor, Catheterization
Attending, Cardiology Division, Tel Aviv Medical Center

Yaron Connelly, PhD
Research and Data Analysis
Prof. Einat Even Sapir
Chief Medical Advisor, Nuclear Medicine
Director, Institute for Nuclear Medicine, Tel Aviv Medical Center

Registered Nurse, Certified Midwife & Certified Breasfeeding Consultant
Dita Golan Hadari
Medical Advisor, Nursing


Adi Halevi
Project Manager

Orpaz Morgenstern
Administretive Officer
Prof. Zaza Iakobishvili
Chief Medical Advisor
Director, Community Cardiology, Tel-Aviv District, Clalit Health Services

Yonatan Zalk
Animator

Adi Matzner
Product Designer

Daniel Nave, PhD
Anthropologist

Professor of Economics, University of Warwick and Tel Aviv University
Prof. Jacob Glazer
Chief Health Economics Advisor


Yonatan Novik
Sound Designer

Sabrina Seriol
Animator

Bat Zion Shachar, MD
Medical Advisor, Gynecology
Attending, Gynecology and Obstetrics, Maccabi Healthcare Services
Avi Yaron
Healthcare Development Advisor
Co-founder & General Partner, HealthYA Ventures Lab


Yara Hitti
BI Analyst

Noam Venturero
Animator

Oded Hesseg
Animator
Eran Wagner
Strategic Growth Advisor
Co-Founder and Managing Partner, i3 Equity Partners

Daniela Lavon
Video Editor

Chen Wolf
Animator

Adi Mazor
Screenwriter

Prof. Gustavo S. Mesch
Chief Advisor, Social Health Information

Rector Emeritus, University of Haifa

Daniel Feld
EU Project Manager

Lia Vassileva
Implementation Team

Roey Uday
Research Team

Limor Beker
Strategic Growth Advisor
Managing Director, Hamilton Lane
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Prof. Carolyn Weiniger, MD
Medical Advisor, Obstetric Anesthesiology
Director, Obstetric Anesthesiology, Tel Aviv Medical Center
Liat Deutsch, MD
Medical Advisor, Gastroenterology
Head of the clinical nutrition service, Department of Gastroenterology & Liver diseases, Tel Aviv Medical Center

Zahava Manvitch Barda
Implementation Manager

Prof. Fahed Hakim
Chief Medical Advisor, Pediatrics
Director, Nazareth Hospital EMMS


Our Platform
Gist's proprietary technology seamlessly combines animated video segments into an interactive video on the planned procedure, needed preparation, and the recovery process. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices.
Gist's Mission
Whenever patients, anywhere in the world, need to obtain, read, understand and use healthcare information in order to make appropriate health decisions and follow instructions for treatment, they will be empowered by Gist's personalized tools.

Adir Digmi
Developer
Yana Voronkova
Animator


Daniel Dror
Developer
Dr. Roey Eldor
Cheif Medical Advisor, Diabetes

Director, Diabetes Unit, Tel Aviv Medical Center
Liya Grafi
Project Manager

Proud To Collaborate With

Kinneret Netanel
Product Designer
Tzahiel Cohen
Developer


Omer Nurelian
Animator
