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The patient-centered care approach -- which focuses on the unique characteristics and needs of each patient, rather than the disease -- has been adopted by healthcare systems worldwide. Yet communication gaps -- linguistic, cultural, and informational -- between patients and their care providers have made practical implementation difficult.

This exhibition, launched on March 30 2022 and entitled The Art of Engagement, presents a groundbreaking Israeli solution for bridging these gaps: animated educational kits personalized for each patient. The kits are in various stages of implementation across the Israeli healthcare system, and are sparking a tangible revolution in patient experience.

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Four of them were devoted to select product areas, Ophthalmology, Cardiology, Anesthesia, and Obstetrics, with one showcasing our creative and technical processes.

The exhibition featured five main displays

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Artist studio

The Artist’s Studio display provided a window into the knowhow behind our products. It walked visitors through the entire production process: script, storyboard, character design, background design, and scene animation. Each stage was demonstrated in augmented reality (AR), which visitors experienced using their smartphones. At the end of the tour visitors were invited to put together their own personalized video using a demo administration module displayed on a large touchscreen.

I don’t care about GistMD’s sales. That’s not what I care about. What I care about is that every patient with fecal occult blood does a colonoscopy. That’s what I care about. [I care] that every patient with a positive pap smear does a colposcopy. Because I know what happens to those who don’t.

Prof. Ronni Gamzu, CEO of the Tel Aviv Medical Center (Ichilov)

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